Strategic Communications


Our strategic approach follows the cycle of news planning and breaking news. Editors plan ahead on what stories will be covered for that day’s newscasts or tomorrow’s news pages, only to throw away those plans and start again when news inevitably breaks at a most inconvenient hour. We help you do the same, preparing you and your organization with long-term strategies that account for the known but remain nimble enough to change when circumstances require a new response. As strategists, we drive planning for both the expected and unexpected events in your corporate calendar. Proactive communications is the outcome of planning, however, real leadership and the communications people remember about your organization, is what you do and say when things go awry.

We drive branded journalism/content marketing campaigns (paid), that get your story published on top business platforms including BNN, Forbes, Report on Business, Postmedia network, Washington Post and many other outlets. We also offer successful “earned-media” (unpaid) campaigns by finding and pitching legitimate news angles for third-party coverage/endorsement by mainstream media.

Services include :

  • Media Relations/Pitching Newsrooms (unpaid coverage)
  • Hosting News Conferences/Media Events 
  • Message and Content Development
  • Business Writing
  • Paid Brand-Journalism campaigns
  • Digital Media Strategies
  • Experts in Capital Markets 


How can we help you?
Paula Arab