In a world of shrinking newsrooms and fewer reporters, experts are no longer only sources interviewed for media stories. You have a platform today that you’ve never before been able to have — on social media. Today, everyone is following you virtually — from your company shareholders, employees and stakeholders to the reporters covering your industry. Social media gives reporters access to insider knowledge they’ve never before had. At the same time, it gives C-Suite leaders a huge platform they’ve never before been able to directly access. The public wants you to lead the sensitive conversations facing your industry. They want your opinion. They want you to step into the shoes of the expert that you are and be comfortable talking about uncomfortable subjects. We help you get there, and engage authentically while protecting your reputation at all costs.
“Thought leaders are leaders who become recognized by their peers and the public as experts in their respective fields through their thoughtful insight and commentary shared in traditional and on social media.— Paula Arab, Founder of Paula Arab & Associates Inc.
- Editorial content development
- Ghostwriting opinion pieces and blogs
- Pitching and placing Op-Ed for publication in mainstream newspapers and journalistically independent news sites.
- Execution of digital and social media plans