Paula ArabBAA (Broadcast Journalism), Ryerson University
areas of expertise
- Crisis Management
- Growth strategy
- Marketing Strategy
- BAA (Broadcast Journalism), Ryerson University
Paula Arab is the founder and principal strategist of Paula Arab & Associates Inc. She is an award-winning writer and PR practitioner who helps cut through today’s noise to get at the heart of what matters. Those with complex communication needs who require help distilling their messages, will benefit from Paula’s ability to tell powerful stories that meet business objectives and grow your bottom line.
Paula has perfected the art of the pitch, or elevator speech, in a catchy and clever way that captures the essence of what you want to say. This helps her get clients the kind of earned media you can’t put a price tag on. Her ghost writing columns have been published in major publications such as the Globe and Mail’s Report on Business; the Vancouver Sun editorial pages and the Calgary Herald editorial pages. She has a track record of getting national and international media coverage for repeat clients that include Chron’s and Colitis Canada, Making Treaty 7 Cultural Society’s national tour for Canada’s 150 anniversary, and publicly traded companies distinguishing themselves from others competing for equity in the capital markets. The latter includes cannabis and tech start-ups such as BLOCKStrain, Koios Beverages and Cielo Waste Solutions, to name a few. (See Case Studies.)
Paula is an expert in crisis communications, issues management, thought leadership and opinion writing.
Prior to starting her own company, she spent 30 years working in Canada’s largest newsrooms across multi-media platforms, including as a national business writer for The Canadian Press wire service in Toronto, a producer and on-air personality for CBC Radio, (Toronto and Edmonton) and multiple editorial and leadership positions at newspapers across Canada, from the Halifax Chronicle Herald/Mail Star and Halifax Daily News to The Toronto Sun, Edmonton Journal, Calgary Herald and the Vancouver Sun and Province. She was best known as an opinion columnist and staff editorial writer for the Calgary Herald.
Today she continues to opine as a freelance columnist for B.C.’s he Orca, Tand is a radio/television pundit.