PAULA ARAB & ASSOCIATES INC.
Our Services
Strategic Communications
We are forward-looking strategists who drive planning for both the expected and unexpected events in your corporate calendar. Our clients operate from a pro-active communications strategy rather than reactive but with the agility to respond effectively when crisis and disruption inevitably hit.
Crisis Communications
It’s news because it’s a crisis. Our skilled team of former reporters and top PR executives are well-positioned to help you sail through the rough waters of controversy as we have been on both sides of the camera throughout some of North America’s largest natural and corporate disasters.
Thought Leadership
We get paid to think, so who better than us, as recognized thought leaders, to help make you famous for your expertise?
Business Writing
We offer clear, compelling and accurate communications that resonate and inspire action. We are experts in storytelling and the capital markets. It’s the perfect combination.
Corporate Voice
Long-time editorial writer and journalist Paula Arab shares how a strong institutional voice is the secret to amplifying your messages without getting into trouble, while meeting the demands of today’s 24/7 social-media world.
Media Training
Traditional media training has failed to keep up with traditional media and the crisis it faces. Shrinking newsrooms and fewer reporters makes it more challenging but not impossible to get coverage. Learn how to tell your story, interact with reporters, and be your own publisher, reporter and videographer in our proprietary media training and custom workshops.