OUR SERVICES Say what you mean; Mean what you say ...


To influence decisions and opinions through compelling communications that bridge facts with emotion to engage, inspire and ignite action.


We are a diversified group of non-conformists helping organizations and industries communicate and compete in today’s disrupted economy and non-traditional world. We don’t soft pedal, or tell you what you want to hear. We listen long, hard and carefully. Then we tell you what you need to hear, but constructively and with solutions and strategies that help you move forward with integrity, honesty and success. Our strategic counsel and strategies include planning for the unexpected, which is the one thing you can expect that remains constant in today’s ever-changing business world.


Strategic Communications

We are forward-looking strategists who drive planning for both the expected and unexpected events in your corporate calendar. Our clients operate from a pro-active communications strategy rather than reactive but have the ability to respond effectively when crisis and disruption hit. Read More

Crisis Communications

It’s news because it’s a crisis. Our skilled team of former reporters and top PR executives are well-positioned to help you sail through the rough waters of controversy as we have been on both sides of the camera throughout some of North America’s largest natural and corporate disasters. Read More

Thought Leadership

We get paid to think, so who better than us, as recognized thought leaders, to help make you famous for your expertise? Read More

Business Writing

We offer clear, compelling and accurate communications that resonate and inspire action. We are experts in storytelling and the capital markets. It’s the perfect combination. Read More

Corporate Voice

Long-time editorial writer and journalist Paula Arab shares how a strong institutional voice is the secret to amplifying your messages without getting into trouble, while meeting the demands of today’s 24/7 social media world. Read More

Media Training

Traditional media training has failed to keep up with traditional media and the crisis it faces. Shrinking newsrooms and fewer reporters makes it more challenging but not impossible to get coverage. Learn how to tell your stories, interact with reporters, and be your own publishers, reporters and videographers in our proprietary media training and custom workshops. Read More



Welcome to my newly imagined and rebranded website

When I envisioned a web redesign last year, I knew we were in a period of transition but I never imagined change would come tumbling down like an avalanche. Few could have predicted the kind of disruption to our professional and personal lives that this global pandemic has thrust upon us.

Mass-k Confusion; A lesson in mixed messages and crisis communications

The wearing of masks has very much become a political issue, between those wearing them to make a statement against U.S. President Donald Trump, and those not wearing them, arguing for their personal rights and freedoms.


A highlight this year was ringing the TSX bell for newly listed tech start-up BLOCKStrain (now TruTrace Technologies). We excel at helping publicly listed or soon-to-be publicly traded companies with all of their communications needs – from public relations, media relations and investor relations to business-to-business communications and crisis communications.

Message Us