Paula Arab is the founder and principal strategist of Calgary and Vancouver-based Paula Arab & Associates Inc. An acclaimed writer and award-winning PR practitioner, she helps you cut through today’s noise to get at the heart of what matters. Those with complex communications needs will benefit from Paula’s ability to distill and tell powerful stories that meet business objectives and grow your bottom line.
Paula has perfected the art of the pitch, or elevator speech, in a catchy and clever way that captures the essence of what you want to say. She’s been known to get media attention simply from her headlines or email subject lines. Paula’s track record for getting clients earned (unpaid) media is impressive and something one can’t put a price-tag on.
She is also an expert leader in crisis communications, issues management, thought leadership, and opinion writing. Prior to starting her own company, she spent 30 years working in Canada’s largest newsrooms across multi-media platforms, including as a national business writer for The Canadian Press wire service in Toronto, a producer and on-air personality for CBC Radio, (Toronto and Edmonton) and multiple editorial and leadership positions at newspapers across Canada, from the Halifax Chronicle Herald/Mail Star and Halifax Daily News to The Toronto Sun, Edmonton Journal, Calgary Herald and the Vancouver Sun and Province. She was best known as an opinion columnist and staff editorial writer for the Calgary Herald.
Today she continues to write columns under her own name and those of her clients, which have appeared in the Globe and Mail, National Post, Financial Post, Calgary Herald, Troy Media, The Orca and the Postmedia network, to name a few.